When do you start thinking about online presence for a new hotel? If you align your digital marketing plan with sales and revenue management goals early in the process, a new hotel’s online presence will be stronger.
Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
5 content marketing tips for independent hotel owners
Whether your hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
Does a mixologist deserve the limelight?
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
Best practices to optimize your hotel room description layout
Although research has not come up with THE best converting room description, you should display unique features in the Highlights section and move all standard features to the More Details section.
5 mistakes every new manager makes
If you are a new manager, you are likely to make several mistakes without being aware. Here are common mistakes to avoid them so you can accomplish your objectives.
What do MMA and forecasting have in common?
Like MMA, forecasting is an art form that morphs in real-time. There are triggers and clues to help guide you. Regardless of how well you prepare or how strong your team is: if you do not recognize change immediately you will lose
Hospitality can be a force for positive social change
It takes a different mindset to see opportunity when facing the reality of the disadvantaged and marginalised, but the mainstream hospitality industry needs to recognise that they offer a wide range of different talents – talents that with the right nurture and support can make loyal, enthusiastic and committed employees.
Is brand image important in the hospitality sector?
Understanding your customers and knowing what your staff want is a key formula to successfully building your brand image — you just need to know how to strike a balance with both.
Set up your hotel’s Key Business Indicators (KBIs) to manage costs
Start by taking the P&L apart and assign an owner to every line of revenue, expense, payroll and cost of goods. Inside a full-service hotel, you may have an average of 50 key metrics that need to be tracked daily by 30-40 line managers.
