Ignore the faddish idea that resorts should build around “Instagram moments.” The best succeed with consistent, detail-oriented experiences, a timeless and winning design approach.
Seven steps to master lead management at your hotel
Deliver a considerate and impactful lead acquisition and conversion program by following these tips that propel conversion. When you better understand each lead, you can better craft targeted content that resonates with potential guests.
What does it mean to be a successful female entrepreneur?
How does a woman do business in a male-dominated context? Three female CEOs share their perspectives on gender-bias for entrepreneurs and how to overcome it.
How to fix hotel booking abandonment
Hoteliers need to understand that the cost of re-engaging “lost customers” is 5 times less expensive than acquiring new leads and driving traffic.
Ongoing hotel management training through trade publications
Reading industry trade publications plays a critical role in on-the-job learning and career advancement, not to mention how it helps in guiding your hotel in a healthy direction.
3 simple initiatives to make your hotel eco-friendly and sustainable
According to the Sustainable Travel Report 2018 by Booking.com, 87% of global travelers want to travel sustainably, and 68% of guests intend to stay in an eco-accommodation.
Is your Revenue Management System revealing a true picture?
Different customer segments have different booking and staying patterns. Like a kaleidoscope, small recalibrations in their analysis can greatly influence key behaviours and bookings. What does your RMS system need to keep pace with accurate forecasts?
10 items to include in your hotel marketing budget
If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Three steps to curating your hotel’s social influencer strategy
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
5 ways your hotel can cater to multigenerational travelers
All traveling families want to make memories together in a place where everyone feels comfortable. With just a few steps, you can make sure your hotel is that destination.
