While ecommerce and hospitality might seem somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
Developing hybrid skills: How tech and AI are reshaping the hospitality job market
Julia Aymonier, Chief Digital Officer at EHL Lausanne, writes about the need for professionals with quantitative skills and knowledge of Artificial Intelligence in the hospitality industry.
How hotels in Bali manage the risk of a tsunami
The first step when trying to make a beach front hotel property “tsunami safer” is to gain a good understanding of the geophysics and the forces that take place.
Empower your hotel with an effective distribution channel mix
Here is a look at the most essential tips for optimizing your distribution channel mix and developing a strategy that will bring you a constant influx of guests.
Get your guests to book direct: top challenges to address
There is plenty of scope ahead for hotels to really push their ‘book direct’ propositions to increase direct revenue without paying out so much commission to OTAs.
How to keep your hotel suppliers on side
The relationships you have with your suppliers is about far more than simply getting the best value for your money.
Why financial acumen is so important to your hospitality career
It’s common sense – with more knowledge and skills, your career prospects and advancement possibilities are enhanced. But unfortunately, in hospitality this is not quite as well understood.
Room pricing strategies: how to sell more rooms at the right rate
Pricing your rooms at the right price at the right time will help you sell more rooms and boost your occupancy, which ultimately leads to increased profitability.
The benefits of big data: how the explosion of guest information is changing the hotel industry
We can collect so much information about our guests, but how is this being used to offer personalised experiences and build brand equity without compromising privacy? With John Oberon, President of Cybage.
Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
