To recover from a crisis like this and to make the most out of the catch-up effect afterwards, hoteliers should use this time to evaluate new tools that offer the most strategic benefit for their business.
COVID-19: Insights on travel impact
Hotel marketers will need to keep an eye on this travel industry information and use it to both inform their marketing strategies now and to be prepared for the recovery once the situation stabilizes.
Coronavirus as seen through hotel reviews: What are your guests saying?
With so many internal implications and struggles on the business end of this matter, it’s important not to lose sight of how customers perceive the crisis and what they’re going through in relation to hotels.
A testing time for hospitality leaders
Hospitality and tourism will be badly impacted in the short term, but it also has the opportunity to demonstrate how it can make a significant positive contribution throughout this crisis and beyond.
COVID-19 pushes hospitality industry to the edge: Key considerations for stakeholders
Owners and operators must consider a wide variety of legal and business issues as they navigate and mitigate the risks associated with this black swan event. Management agreements, franchise agreements, loan agreements, collective bargaining agreements, and insurance policies are just some of the considerations.
Cleanliness theater for the post-pandemic world
With the COVID-19 virus situation upon us, you not only have to increase the cleaning your team performs, but also ensure that these activities are carried out in plain view of the greatest number of guests possible.
Words that might stop your hotel guests from booking
A well-designed website and grand images are important, but it’s the power of your words that will persuade guests to act.
Get ready for recovery
Use this downturn to explore the last step(s) towards personalization, be on the front foot when the industry recovers.
ITB aftermath: market transformation through crisis
At this time in crisis, we need to look within ourselves at what is in reach; what do we do well, how and where are we experts; we need to utilise the skills and resources available to us to keep budgets trim, and we need to look toward collaboration to spread our net as wide as we possibly can.
Checklist: 10 points to keep in mind in case of temporary closure
Faced with the COVID-19 situation, here is a 10-point checklist that can help you achieve a temporary closure which, this time, is not due to seasonality.
