A new study finds that 62% of guests would prefer to check-in/out through a hotel app and 47% would be happy to order room service if they could do so via an app.
Hotel marketing strategies for Covid-19 business recovery
Though many hotels are undertaking cost rationalization to get ready for the after-effects of the Covid-19 lockdown, this is not the time for hoteliers to pause marketing which would end up severely impacting their recovery. Instead, every hotel chain or independent should devise their marketing strategy for two phases – during lock-down and post lock-down reopening.
The role of technology in managing operational complexities in the COVID-19 era
Operations teams are faced with a complex challenge as more is required from staff to meet the stricter new requirements, whilst costs must be cut wherever possible as hotels expect to run at lower than average occupancy levels for the near future.
Tactics to keep staycations coming
You will need strong programs in place to motivate leisure guests from the still-critical drive markets to continue to book with you through the coming months. Here are five ideas that are worthy of your consideration.
Travel will again exceed pre-corona levels
Surely the drop in travel will linger on in 2021 and beyond, and it might be difficult to believe that we will ever return to pre-Corona levels, let alone exceed them. But let’s take a short look at history.
An inside look at revenue management from a CCO’s perspective
Kym Kapadia, CCO and Head of Hotels for Aprirose Real Estate Investment discusses Revenue Management in the time of COVID-19.
Covid Crisis for Hotels – How to plan forward
Here are some ideas on how hotel owners can weather the storm and try to keep their heads above water.
Hotel management in the age of COVID-19
Operators must shift their models to meet the goals of hotel owners, clients/investors, along with change in travel demand, to properly identify the new demands and travel patterns in the age of COVID-19 and beyond.
Hotel recovery indicators and the need for scenario-based strategies
Even as hotels prepare to bring back furloughed employees and reopen their doors to guests, a unique set of obstacles and opportunities are present.
5 steps to improve your hotel home page
Your home page is for your hotel what a movie trailer is for a summer blockbuster. It’s your chance to grab your visitor’s attention and draw them in.
