Making it easy for guests to book additional services in a contactless manner will not only heighten total revenues and give you deeper data from which to refine your future marketing approach, but it will also help rein in staff costs because manual transfer between disconnected systems is no longer necessary and more prearrival service arrangements will let you better forecast upcoming labor requirements.
Managing capacity constraints in a COVID-19 world
Understanding your unconstrained demand together with your yieldable capacity will be necessary for you to make the best possible pricing and inventory management decisions.
Crisis communication tips for PR professionals
When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here are the essential steps to writing a crisis communication plan.
Las Vegas: one destination’s approach to travel recovery
On a rollercoaster of volatile demand, Las Vegas has leaned into partnerships, technology, and data to help support recovery strategies.
How to use attribute-based selling in your hotel’s upsell strategy
Attribute-based selling, known as ABS in short, appeared in the hospitality industry a while back. But what exactly is ABS? And how can you leverage its advantages in your upselling initiative?
Reviving the industry of emotions
Here’s look at how hoteliers can leverage emotions in a post-COVID hospitality world (and why they must). Read on for strategies to revive emotions throughout the hotel experience, both on and off-site, including checklists of concrete actions your hotel can take to improve its range of services.
eLearning key to maximise hotel profit during post-covid recovery
Maximising hotel profit during this post-Covid recovery requires a focus on the three core areas: customer satisfaction, increasing revenue and controlling costs. Key to achieving these objectives is strong leadership supported by a motivated, highly-skilled team – all of which can be bolstered through online continuous professional development.
3 forward questions for a Commercial Director in Hospitality Management
Cycas Hospitality’s Neetu Mistry shares insights to help better understand and prepare for the lasting impact COVID-19 will have on the hotel industry, particularly in regard to revenue management and its expanding role in the commercial area.
How to use Facebook to improve your hotel’s digital marketing
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
How software resolves Covid-related personnel issues
Management software can help to resolve a variety of problems associated with staffing during the next normal by facilitating the proper automation of basic tasks as well as enhancing training auditing and team coordination. Here are three features where software is now critical for hotel operations and employee retention.
