Luxury is an evolving concept. Luxury these days, thank to baby boomers and millennials, is more often associated with experiences, sustainability, and authenticity.
Expert advice on preventing and escaping from human trafficking
By educating and empowering hospitality workers to say something if they see something, our industry not only stands up for the most vulnerable in society, but we also protect our associates and guests.
Automating guest communication? Chatbots are just the tip of the iceberg
Once we reach the post-pandemic era, newly implemented technologies will become the new norm. Taking an early digital leap will set your property ahead of your competitors when things take off again.
How revenue management and digital marketing work together to drive demand
In a post-COVID 19 world, hoteliers need to review the functionality of traditional departments, leading to closer working relationships between revenue managers and marketing departments in pursuit of total revenue generation and profit optimisation.
Growing leisure revenues in an end-to-end contactless hotel experience
Making it easy for guests to book additional services in a contactless manner will not only heighten total revenues and give you deeper data from which to refine your future marketing approach, but it will also help rein in staff costs because manual transfer between disconnected systems is no longer necessary and more prearrival service arrangements will let you better forecast upcoming labor requirements.
Managing capacity constraints in a COVID-19 world
Understanding your unconstrained demand together with your yieldable capacity will be necessary for you to make the best possible pricing and inventory management decisions.
Crisis communication tips for PR professionals
When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here are the essential steps to writing a crisis communication plan.
Las Vegas: one destination’s approach to travel recovery
On a rollercoaster of volatile demand, Las Vegas has leaned into partnerships, technology, and data to help support recovery strategies.
How to use attribute-based selling in your hotel’s upsell strategy
Attribute-based selling, known as ABS in short, appeared in the hospitality industry a while back. But what exactly is ABS? And how can you leverage its advantages in your upselling initiative?
Reviving the industry of emotions
Here’s look at how hoteliers can leverage emotions in a post-COVID hospitality world (and why they must). Read on for strategies to revive emotions throughout the hotel experience, both on and off-site, including checklists of concrete actions your hotel can take to improve its range of services.
