There are so many key drivers of Netflix’s success but for the purpose of this exercise, let’s focus on how Netflix approaches the online user experience and how hoteliers could apply this to their own hotel websites.
5 reasons why your hotel must have a Google My Business listing
Creating a Google My Business profile is your first step towards ranking higher in Google search. Your guests/potential guests can now be informed about your property.
Road to recovery through Revenue Management
Travel demand will continue to be low and extremely volatile for the coming months and booking patterns will be drastically different from pre-Covid-19 times. As such, hotels will be in the novel position of starting to build demand from scratch once they reopen.
Customer feedback is a gift your business can’t live without
Instead of emailed evaluation forms or comment cards, how do you get customer feedback that is timely and actionable? Simply ask them these eight questions to start to drill down on exactly what you need to continue doing or start changing.
Is your hotel maximising video content?
Video content is a great way for hotels to create brand interest, drive direct bookings and engage potential guests with captivating storytelling.
Looking beyond COVID-19 — in for the extended stay
With the rise of mandatory quarantine requirements for travellers, extended stay hotels have become more important than ever as everyone learns to live differently.
Building resilience in uncertain times in hospitality
5 practical tips on how to build a strong operational infrastructure to cope with the unexpected.
Fully digitizing payments by removing phone transactions
There are now several platforms capable of layering a customized ecommerce webpage on top of a hotel’s payment gateway provider so that your employees don’t need to touch credit card data anymore.
What hotels can learn from the tech industry about marketing
With hospitality facing an existential crisis due to such an industry-changing external shock, hoteliers could do worse than look to startups for lessons in adaptation.
New data shows initial signs of travel industry recovery
According to research from BVA BDRC and Expedia Group, there is rising intent to travel, however there is changing traveler expectations and motivations that hotels and vacation rental property managers will need to meet in order to capture early demand.
