Your property can provide better customer service by implementing a chat facility, but it is clear that there are pros and cons to both AI Chatbot and Live Chat systems. Here’s a closer look at each.
Sky lobbies make vertical circulation more efficient
Hotel sky lobbies relieve the ground floor of check in and other hotel amenity functions.
It is time for hotel marketers to evolve past ROI
By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
Will viral safety drive bookings for Q3 2021 and beyond?
The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.
5 tips to help lodging providers prepare for the return of travel
New research indicates that travelers are anxious to get away – and the majority of those dreaming, planning or booking travel are doing so for the near future. Here’s how to attract potential guests as they gear up for their next trip.
Building guest personas reflective of a more complex world
Considering the rippling effects Covid-19 has had across our society, it’s time to review your market segments and re-evaluate your ‘guest persona’ profiles within them.
Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
The most effective kind of luxury tourism today is “aesthetic”, “escapist” and “immersive”, and this can be realised through the right social media strategies.
Rethinking hotel distribution channels
To stand apart from the crowd, hoteliers must now seek out new distribution channels. Partnerships and affinity-based referencing are options worth consideration.
Ensuring your hotel’s visibility is consistent
You need to be nimble in getting all your revised messaging out there accurately as soon as possible because having outmoded information will prevent guests from selecting your property versus a competitor.
What can POS data be used for?
Restaurant managers nowadays must be more than just connoisseurs of wine and food, they must also be able to read the wealth of a business through the data, most importantly, the POS data.
