The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won’t cut it anymore.
Should you use text messaging as a prospecting tool?
Once you have a relationship, texting is a fantastic additional channel to communicate. Without that level of comfort, beware.
When the going gets tough; the tough bake
Baking has become planet earth’s distraction of choice during lockdown. The process of baking is somehow therapeutic, stress relieving, and the feeling of achievement good for the soul.
Are residents the new tourism ambassadors?
Local communities can make or break a destination brand, and their marketing may be far more cost-effective, authentic and persuasive than traditional advertising.
Rejuvenate your revenue strategy for 2021 and beyond
As you tailor your marketing and customer communications based on segment, demand forecasts, and behavior, you’ll gain momentum that builds organically. Your CRM becomes the fuel that drives your property’s revenue management strategy forward.
A list of what will last from the pandemic
Hotel brands must continue to adapt to the demands of a quarantine culture which will last far longer than the virus itself.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Don’t fall into the “build it and they will come” trap: case study
This project took place during the COVID-19 pandemic and illustrates how critical dynamic revenue and marketing strategies are to the financial health of a property no matter what the current industry landscape is or how much owners may have invested into repositioning a property.
Remote work trends: what hotel workspaces can offer over co-working offices
By catering to remote workers, hotels become more integrated and connected with the city and neighborhood in which they find themselves and it allows for all of the hotel’s amenities to be optimized and used more efficiently.
Are your windows broken?
If we slowly let standards slip our customers will, over time, begin to form a negative impression of us. Attention to detail demonstrates competence and a company that cares about their customer.
