Insights

A budget season like no other

How do we make the most of our planning efforts for 2021 given so much uncertainty? Here are three factors that are important to consider as you face the uncertain future.

budget uncertainty
Insights

Growing leisure revenues in an end-to-end contactless hotel experience

Making it easy for guests to book additional services in a contactless manner will not only heighten total revenues and give you deeper data from which to refine your future marketing approach, but it will also help rein in staff costs because manual transfer between disconnected systems is no longer necessary and more prearrival service arrangements will let you better forecast upcoming labor requirements.

contactless hotel experience
Insights

Crisis communication tips for PR professionals

When a negative situation is managed with a premeditated mitigation strategy, a potential crisis can be turned into a loyalty-building marketing event. Here are the essential steps to writing a crisis communication plan.

Crisis Management
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