What’s equally important for restoring and maintaining guest confidence is not just the actual measures taken to ensure proper sanitization, but also that the guests see those measures in action.
How to use QR codes in hotels as a marketing and guest service tools
QR codes are rapidly gaining popularity as they offer great ways to drive revenue and improve guest experiences. Here are lots of examples of how to use them creatively in your hotel.
The end of third-party cookies and what it means for your hotel
Hoteliers will need to make some quick changes if they want to continue to personalize targeting and messaging based on granular data. Here are the first steps you need to take to ensure a seamless and successful transition into this new era of digital marketing.
In a world of mobile lifestyles and remote working, what role will hotels play?
While the current pandemic has had an indescribable impact on the hotel sector, its long-term implication is that it has catalysed the evolution of how and where we live and work, with hotels destined to play a much bigger role in our increasingly mobile lifestyles and new work ecosystems.
Why sustainability in the hospitality industry must be our top priority
We can use our influence to become sustainability champions and ‘third wave’ corporations, driving new ways of thinking and doing business.
Taking cybersecurity seriously before travelers surge back
With our post-pandemic dependence on mobile apps and IoT-enabled devices for practically every significant point of interaction in the guest experience, the risk of a breach only becomes amplified. Cybersecurity, even down to the minutia of ensuring your own team never sees a full credit card, must be ingrained into upper management’s plans.
Empathy, let’s stop talking about it….
Empathy is a skill that we should all embrace and nurture amongst our teams and build into our corporate and personal values.
Travel brands face changed expectations and engagement: travel recovery trend report
New report spotlights the latest data and trends to help travel brands develop strategies, messaging and content that aligns with what travelers now want – and need – to book their next trip.
COVID-19 forces hotel Revenue Management to evolve: Breaking down silos and maximizing profits
Breaking down silos at the hotel level between Revenue Management, Sales and Marketing will enable teams to have a targeted and systematic approach and this needs to continue as the recovery is under way.
The ultimate guide to virtual tours for event space owners
Learning new techniques and connecting with potential clients through video tours is one way we can bring a little humanity back to our business model.
