Insights

How privacy protection is changing email marketing

While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.

email marketing
Insights

A table for one, please!

As restauranteurs seek new ways to tap into this lucrative and rapidly expanding market of diners, a new study sheds light on the interplay between power, food choices, and crowding in the solo dining context.

solo dining
Insights

Unravelling the mystery of Word-of-Mouth

Word-of-Mouth has been always important for tourism and hospitality, but now it is even more relevant as the hospitality industry emerges from the pandemic. Here’s why hotels need to shift their focus from ‘influencers’ to ‘informers’.

Word-of-Mouth
Insights

Count on cruises to steal hotel guests in 2022

Cruise lines may be perceived as the safer option for older travelers because they are taking quite draconian measures to transform their ships into water-bound bubbles. Here are five big takeaways from the success of cruise lines that you can apply to your property.

cruises
Insights

Are you adapting at pace with your workforce?

If employers in travel, tourism and hospitality think that their furloughed or laid-off staff have just been waiting for their doors to re-open, they could be in a world of hurt as they welcome their customers back. Many staff won’t return. Here’s why and what you can do about it.

staff retention
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