Now is the time where any green endeavor can be used to generate further appeal for a hotel – before this green embrace becomes commonplace and your efforts are no longer buzzworthy as they shift from value-add to expectation.
Consider your digital infrastructure this budget season
While the past 18 months have delivered unprecedented levels of disruption and a prolonged downturn in occupancy, hotels need to start plotting a path towards recovery as demand returns. However, no one can accurately predict when a widespread recovery will occur and from what markets. This means there is more pressure to make informed, data-driven decisions to support a hotel’s financial outlook than ever before.
5 tips for renovating an old hotel
This article discusses some of the best old hotel renovation tips that can transform the condition of a hotel into a new thing.
HR Analytics: how to make better hiring decisions
Don’t treat your people like numbers but make important decisions with them by using HR analytics. Decisions with numbers will be more legally defensive and objective than decisions without numbers.
How to cope in a crisis
Here’s how a four-stage crisis management model can help hotels protect their residents, reputations, and revenue.
Ongoing recovery success needs senior team alignment
Success during turbulent times hinges upon decisive attention at the senior level combined with a thorough comprehension of the roles and responsibilities for the onsite operator, the corporate office team and the owner.
The new wave of brand loyalty
The next 12 months of recovery will be vital for hoteliers to help travelers embrace the lost art of direct communication and re-establish booking directly as the travel norm going forward.
5 tips for boutique hotel owners
Boutique hotels have tight budgets and a limited marketing department, making business success a question of determination, grit, and business savvy.
Top 10 global spa trends for 2021 designed to heal mind, body & soul
The spa experience is no longer simply about pampering. The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services.
What are customer acquisition costs and why is it important to calculate them?
Here’s why it’s important to differentiate distribution costs from customer acquisition costs (CAC). Having a comprehensive overview of customer acquisition costs and the total understanding of the productivity of different channels and marketing tactics, marketers can allocate an adequate budget to the proper channels and strategies.
