Insights

Are your windows broken?

If we slowly let standards slip our customers will, over time, begin to form a negative impression of us. Attention to detail demonstrates competence and a company that cares about their customer.

Broken Window
Insights

It is time for hotel marketers to evolve past ROI

By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.

ROI
Insights

Will viral safety drive bookings for Q3 2021 and beyond?

The psychological schism the pandemic has had within our society will impact your messaging to different customer segments, so you must strive to know what guest you are dealing with as well as who is most amenable to your messaging and your locale. Here are some emerging trends that are actually motivating them to book.

bookings
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