Insights

Meeting the lifespan trend with Blue Zone foods

Although Blue Zone foods are indeed mostly plant-based, there are other variations upon the broad progression towards vegetarian, flexitarian and vegan lifestyles that you can deploy to gain a marketing edge over your competitors.

Blue Zone foods
Insights

Lockdown made me fat

I blame chefs! During the worst moments of lockdown, chefs proved to be eminently qualified to provide us with something to hold onto during this traumatic time and well, some of us ended up with a lot more to hold on to.

lockdown fat
Insights

How to use upselling to support your hotel’s green initiatives

On top of its financial benefits, upselling gives hotels a chance to personalise the stay experience and connect with travellers over shared values. One value that unites many people today is the desire to minimise one’s environmental impact and embrace a greener lifestyle. 

green initiatives
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