When budgeting for 2022, what drivers should hoteliers consider changing to ensure a more accurate plan?
Clean guest data and why it matters
Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover a step-by-step process for cleaning up your database.
The future of revenue management is now
We’re now in a world where revenue optimization, marketing, distribution, and digital teams must work under one umbrella for all revenues.
Is your hotel tech stack ready for ‘Covid revenge travel’?
Post-COVID guest desires, needs and expectations have evolved in a very short period of time – and only hotels that can meet them will survive in this highly competitive environment. Having the right technology is key to success.
Six essential tips for recruiting top hotel talent
In order to help you not only find the best talent for your hotel, but to also keep them, there are also a few important things for you to keep in mind.
Will the ‘personal touch’ ever return to hotel hospitality?
The world’s greatest hotels were known for their ‘personal touch’, but JLL’s Ross Beardsell asks whether the industry will have to embrace a no/low-touch environment post-Covid.
Staff shortage – What solutions and alternatives are at hand?
One thing is clear, with dirty rooms and guests waiting in the lobby, no one in the hotel has time to care about prices and revenue management. Increased salaries may be needed to lure enough staff to get hotels back on their feet.
Why employee engagement is so important in the hospitality industry
Well-trained employees and those who boast of their extensive experience can provide great guest service easily. Here are five ways to secure them within your manpower roster by keeping them highly engaged.
How to increase sales and make your hotel the #1 choice for family-friendly travel
Families are itching to get out there and see more of the world, and so it’s time to work on your family outreach strategy. We’ve got six tips to boost your sales, making your hotel the #1 choice for family travel.
How have Europe’s hotels fared during the pandemic?
A new survey reveals the impact the global COVID-19 pandemic has had on the hospitality sector since March 2020 and zeros in on the recovery and what we can expect from the market going forward.
