The turbulent past 18 months have been an unprecedented time for hotels, prompting key changes in the sector, many of which are long-term, if not permanent. In order to survive, businesses must embrace change across their entire operation and do so quickly.
Five easy tips to drive revenue with local staycationers
Here’s how to become a hometown hero with strategies that appeal to local drive-in markets.
Leveraging guest feedback to navigate return to travel
2021 saw an alarming and unprecedented drop in guest satisfaction. What caused this guest satisfaction crisis? And more importantly, what can we do about it?
Dealing with the key pandemic-born issues in 2022
Let’s look at the macro-issues thrown up by the COVID-19 and how you can put them to rest early in the year so that you can devote more time to pursuing new projects to grow the brand.
8 digital marketing trends that will still be relevant in 2022
Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign.
Lifelong learning and leadership development success
Lifelong learning is no longer a luxury in the modern workplace and it is certainly important for an individual’s employability on today’s job market.
Digital transformation strategies for hospitality
Affordable digital tools are growing in availability and it’s becoming easier even for small businesses to implement their own successful digital transformation strategies. Here are some examples of how a strategic approach paired with the right digital technologies can bring real benefits to a hotel or hospitality business.
Make a goal of curating great reviews for 2022
Hotel reviews are the third most important booking driver after location and price. Hence, you need to develop a strong process to curate better reviews and improve your scores on third-party websites so that guests are more inclined to choose you over one of your competitors.
9 hotel real estate trends for 2022
Besides money, increased consumer awareness of sustainability, health, and well-being has also played a role in 2022 expected hotel real estate marketing trends.
How the right amenities can attract the right hotel guests
Whether it’s an upscale boutique in the heart of wine country or a cozy resort nestled on the Florida coast – you want to make sure your guests know in advance that it’s going to be a good fit for them.
