So where should we focus our priorities for the upcoming years? Here are seven trends that will shape our marketing as we move forward.
How digital transformation is facilitating servitization in hospitallity
Hotel operators need to be aware of the looming cutting-edge technologies and pioneer some of the new features their clients will embrace as being premium.
How to effectively create your hotel’s USP
The best way to move towards success is to create a USP. This article will take you through how to do this.
The difference between expense and investment
How we can differentiate between expenses and investments to make sure we recognize the difference and make the best decisions for the ongoing health of our enterprise.
Why are Wall Street and Main Street evolving so differently?
The “Great Lockdown” has resulted in a severe drop in economic activity during the first half of the year, but recent figures suggest that the economy has since significantly rebounded.
RevPAM: What is it and why does it matter
The hotel industry never rests for long, particularly when it comes to revenue management. There is always a new metric to consider, new ways to increase efficiency, and new strategies to boost profit.
5 factors to consider for remote teams effectiveness
It can be a bit difficult for managers to influence and control remote employees’ performance and work effectiveness. To maximize it and ensure they work with satisfaction and pleasure, you need to consider and provide your team with these five factors.
A quick guide on boosting your hotel’s email click-through rate (CTR)
The email, comparatively simple compared to its flashy, younger social sibling could be the thing to unlock your burgeoning potential, and in this article, we’ll show you how to maximize its appeal.
What travellers value in 2021
As we emerge from over 18 months of this ongoing pandemic, we observe significant changes in customer needs and wants. Moving forward, travel brands will need to adapt and adjust their products and services to align with these evolving customers values. Here are some key insights to take into consideration.
4 things hoteliers can do to build stronger connections with customers in 2022
As new customers come in, it’s imperative that you truly impress them — here’s how.
