Ultima Collection is a unique award-winning group of ultra-luxury private villas and residences, a 5-star superior hotel, resort and spas, situated in the most sought-after locations in Europe. Founded in 2016 with the launch of its first property, Ultima Gstaad, the brand's vision is to disrupt commonplace notions of luxury in the hospitality sector for the next generation of travellers by creating unique experiences in exceptional destinations. Each Ultima Collection property incorporates its own design inspired by and in harmony with the surrounding landscape yet offers the signature Ultima Collection amenities expected from a five-star palace in the intimacy of a private residence, as well as remarkable services and exceptional guest experiences on demand. Following ambitious developments in 2020, the collection now includes not only ski resorts, but beachside and urban retreats as well, with a portfolio of unique properties in Gstaad, Crans-Montana, Megève, Geneva, Corfu and Courchevel.