Let’s take a closer look at the different distribution channels and examine recommendations to avoid rate disparity.
Rate parity or disparity?
With the rise of new-age channels, hotels are having problems maintaining a clean and clear vision over their pricing strategy.
How technology will be used to engage guests in the future
The future is all about personalization and engagement; it is about bridging the gaps between apps, customers, hotels and restaurants.
How artificial intelligence will change the hospitality industry
AI is able to handle as many as 65% of customer requests, so hospitality companies are using it to automate many aspects of booking, recommendations and customer service.
Is the era of the CRS over?
With the demise of Central Reservations Systems, here’s how and why Channel Managers are taking over. @sergechamelian
How to convert website surfers into bookers
The key to successfully deploying a direct booking strategy is increasing website personalization to ensure customers are gaining access to direct booking rewards when it means the most.
Why hoteliers are catching on to scent marketing
Scent is our most powerful connector – more closely tied to our memories and emotional associations than both visual and auditory stimulus – and it can be leveraged to influence customer behaviour.
Using data mining and analytics to your hotel’s advantage
Without data mining, valuable insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert it into knowledge that will help you better manage your business.
Driving bookings through social media
Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage customers on the most commonly used social media platforms.
How to get your guests to write reviews
More reviews are better! The number of online reviews a hotel collects impact its revenue, as they affect both conversion rates and pricing.
