By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
As soon as borders start to reopen, most hotels’ marketing efforts will be in full swing and missing that recovery train will likely spell doom on unprepared establishments. By applying this advice, hotels ought to be able to enter the recovery market with confidence and start working towards sustainable success.
Here’s look at how hoteliers can leverage emotions in a post-COVID hospitality world (and why they must). Read on for strategies to revive emotions throughout the hotel experience, both on and off-site, including checklists of concrete actions your hotel can take to improve its range of services.
The post-COVID travel industry will be unforgiving, yet also full of opportunities. If you can manage to understand your guests’ new expectations and adapt in consequence, you will be part of the hotels that define the industry of tomorrow.
Here’s an analysis of how the COVID-19 outbreak will reshape the way people perceive travel and what it means for the hospitality industry at large.