Sustainable wine tourism is supposed to be that which is beneficial to all parties. It should include the tourist, the winegrowers and the surrounding community. Sustainability must be meaningful and at its heart and not just a marketing attention-grabber.
Why small hotels must jump on the sustainability bandwagon
Hotels that work to incorporate sustainable principles in their operations are not only saving costs, but also positioning themselves as market leaders.
Digital marketing and small hotels
Digital marketing is even more vital for small hotel operations, as so much can be achieved with a small budget if it’s used strategically and creatively. A preview from eHotelier’s Industry Journal: Marketing and Distribution 2020
Is crowd-sourcing a new way to elevate customer relationships in hospitality?
Attracting fresh ideas, solutions and expectations from current customers, crowd-sourcing can help hotels provide the innovation and interactive relationships that a growing number of guests now expect.
Greek tourism on a knife-edge
The economy in Greece and declining tourist numbers means many hotels in Greece have been forced to close and at least five per cent of Greek hotels are now on the market.
Why good human resource management is vital for small hotels
Small hotel owners should realize that Human Resource Management is an investment that can lead to business sustainability and success, since staff members are the most precious resource that a service sector firm has.
Building the future of tourism through innovation
Organizations often chase creativity, but what they really need to pursue is innovation.
The challenges for small hotels: Greece case study
Greek hotels – particularly the smaller ones – have been struggling the last few years. Here’s a closer look at what’s been prolonging the downturn.
Excellent customer service is the cornerstone for hotels
The quality of customer service depends on subjective expectations and varies from guest to guest, so we need to provide special attention to the expectations we create and the way we manage them.
Public Relations a ‘must’ for small hotels
As many small hotels have a unique story to tell or a unique service to offer, they are interesting to the media and a good media placement can lead to a substantial increase in sales.