How to use a Facebook catalog for hotels
Everything you need to know about Facebook catalog The Facebook catalog is one of the few constants when it comes…
Guest Relations Managers guide to CRM
While every manager plays a role in listening to and acting on guest feedback, the GRM takes primary responsibility for managing feedback.
How to engage with your most valuable guests
Hoteliers need to communicate with their guests using multiple channels throughout the travel journey. This seems like a big undertaking, but a big part of this communication can be done through automation.
Segmentation after the booking
WithÊ62% of online adultsÊwill to pay more for a brand that provides a personalized service or experience, itÕs vital that hotels are listening to consumers and providing the tailored interaction they now demand.
A hotel marketer’s guide to CRM
The marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data, so here are 13 CRM top tips and best practices for Marketing Managers.
TripAdvisor ranking improvement seen with CendynÕs Guestfolio Review Collection clients
Recent findings from TripAdvisor and Guestfolio, part of Cendyn Hospitality Cloud, have shed light on the success of TripAdvisor Review Collection Partnerships for hoteliers. Using this technology, TripAdvisor identified that 74 per centÊof hotels using Guestfolio maintained or improved their TripAdvisor ranking position since starting Review Collection.
What drives guests to be promoters of your brand?
Here is a closer look at exactly what is driving your guests to be promoters or detractors.
Automated email ideas for the holidays
Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.
The UK’s Nettleton Collection the latest hotel group to partner with Guestfolio
The Nettleton Collection will now benefit from a centralised marketing platform that will enable each property to drive guest engagement, increase guest retention and encourage more guests to book directly across all properties.
How the Net Promoter Score can affect your TripAdvisor rating
Hoteliers should start paying more attention to their NPS, as it has an exceptionally strong relationship to their TripAdvisor ratings.
