It is crucial to understand the processes that rule the Internet as well as the methods and tools you can use to better the performance of your online content.
Customer expectations for hospitality in 2018
The 21st-century customer has high expectations for not only the product or service they’re buying, but most importantly for the experience they have while purchasing it.
Is the era of the direct bookings coming to an end?
OTA growth seems inevitable, and so does the loss of control by the hoteliers. But does it mean the end of the direct bookings?Ê
The benefits of creating a community within a travel brand
Being noticed is not enough anymore – hoteliers need to create additional value that will draw the attention of the guests, but also, above all, establish loyalty.
