As we continue to move through the recovery period, we must approach new opportunities with an open mind and be willing to pivot as the industry and travelers continue to change. Here are ways to stimulate revenue in a changing travel landscape.
In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured.
From the first call, guests can be reminded of the main benefit that hotels will always be able to leverage over sharing-economy accommodations: great customer service.
If travelers believe OTAs are using their own personal data against them to actively drive up prices, and they’re more likely to see the benefits of booking directly with a hotel.
When guests visit your hotel’s site, you have an excellent chance to capture a booking that might be lost to an OTA by making the process on your website easier and instantly more appealing.