A new product innovation transforms how hotel brands can tailor marketing messages on their website.
Netflix – what can hoteliers possibly learn from the megabrand’s success?
There are so many key drivers of Netflix’s success but for the purpose of this exercise, let’s focus on how Netflix approaches the online user experience and how hoteliers could apply this to their own hotel websites.
The Hotels Network secures 10M€ in Series B funding
The Hotels Network will use these funds to build the products hotels need to grow their direct bookings channels.
6 tactics we can learn from hotels in Sweden that remain open during COVID-19
What’s setting hotels in Sweden apart from those in others markets? Being mindful of the bigger picture, they’ve shaped their strategic plan with specific goals in mind. Despite the current drop in international travel and demand, see how some Swedish hotels have fine-tuned their marketing tactics to help them weather the storm.