40% of Europeans are worried about increasing travel costs in light of the ongoing cost-of-living crisis. Nonetheless, the appetite for travel among Europeans is growing with 70% planning a trip in the next six months. This represents a 4% increase in just one year. Over half (52%) intend to travel at least twice evidencing pent-up demand for vacationing.
Staff shortages and cost of living looms for European tourism
Sudden surge in consumer demand coupled with staff shortages pose serious challenges for the sector going into the summer months.
Rising travel costs the leading concern across Europe
Overall, travel sentiment remains resilient in the face of ongoing challenges.
Russo-Ukranian crisis has little impact on inbound travel sentiment to Europe
Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19, and geopolitical shocks.
Ukraine tourism agency invited to join ETC
In a show of support, ETC national members voted in agreement to extend complimentary ETC membership to State Agency for Tourism Development of Ukraine.
European tourism remain resilient amidst pandemic and geopolitical uncertainty
Domestic travel is projected to make a complete recovery in 2022, while international arrivals to Europe are forecast to be 30% below 2019 volumes.
Strong appetite for travel in Europe
Despite the pandemic and the conflict in Ukraine, European travel sentiment reaches a peak.
ETC stands in solidarity with Ukraine
ETC condemns the military aggression by the Russian Federation and expresses solidarity with the people of Ukraine.
European travel demand expected to be 20% below pre-COVID levels in 2022
ETC predicts that the share of European travel from the US to return to pre-pandemic levels relatively quickly, ahead of other long-haul markets.
Omicron travel restrictions discourage Europeans from travelling
Fragmented and inconsistent border restrictions in response to the Omicron variant impede consumer travel decisions.










