Is there silver lining to be found in this period of increased costs, thinner margins, and a slew of other financial and operational risks? Hotels may certainly struggle to identify areas of opportunity, but here are ways to help you make the best possible pricing and inventory management decisions.
The psychology of pricing
Human beings are hard-wired to interpret and react to the world around them in certain ways, even if those reactions are often irrational and unpredictable.
