Most “benefits of a hotel CRM” posts list nine vague promises about engagement, loyalty, and direct bookings, with no sense of when any of that actually arrives.
The 71% attrition cliff: why second-time guests don’t come back for a third
71% of guests who return for a second stay never make a third. That’s not an estimate or a survey claim. It comes from our own analysis of more than 6 million guest
Free Webinar: What if your data could talk to you?
The second episode of The Upgrade, Bookboost’s newly launched product webinar series.
The hotel guest experience mistakes that quietly cost you repeats
The mistakes that hurt repeat business are almost never the loud ones. A spilled coffee or a lost luggage tag gets a complaint, an apology, and a recovery
The highest-ROI marketing channel most hotel groups ignore
Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media
5 guest segments every hotel group should be using in their email campaigns
Last month your team sent a summer promotion to all 15,000 contacts in the database. Same subject line, same offer, same message for everyone
Your guests keep asking the same ten questions. Here’s the fix for serviced apartments.
Serviced apartments have embraced self-check-in like no other segment in hospitality. Keyless entry, automated access codes, digital welcome guides.
Introducing The Upgrade: See everything Bookboost shipped in Q1 2026
On April 23rd at 3:00 PM CET, we’re launching The Upgrade, our brand new product webinar series!
Why independent hotels don’t need a loyalty programme to win repeat guests
Marriott has Bonvoy. Hilton has Honors. IHG has One Rewards. If you run an independent hotel group in Europe, it is easy to look at these programmes
Your guests already told you everything. Are you listening?
Every night, guests check in to your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments










