Tracy Dong
Tracy Dong
Senior Advisor of Asia Pacific region
IDeaS

About Tracy Dong:

Tracy Dong is Senior Advisor of Asia Pacific region at IDeaS Revenue Solutions. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS. Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.

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Melbourne, Australia

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ARTICLES

The cost of acquiring a guest

The cost of acquiring a guest: Making the most of your booking channels in a recovering market 

While managing costs to the business often focuses on staff wages, property maintenance and food & beverage expenditure; what should not be overlooked is the actual cost to a hotel...
Hotel budgeting

Consider your digital infrastructure this budget season  

While the past 18 months have delivered unprecedented levels of disruption and a prolonged downturn in occupancy, hotels need to start plotting a path towards recovery as demand returns. However,...
good data

Not all data is good data: Build an accurate vision for the future with your RMS

Hotels are hungry for more data to better predict future revenue performance, but information sources have been severely disrupted due to the impact of COVID-19. So, what should hoteliers do...
revenue management

How revenue management and digital marketing work together to drive demand

In a post-COVID 19 world, hoteliers need to review the functionality of traditional departments, leading to closer working relationships between revenue managers and marketing departments in pursuit of total revenue...