John Smallwood
President

About John Smallwood:

A veteran in the hospitality industry, John has owned, developed, and managed hotels for many years.  After earning a BBA from New Mexico State University, he started his career with AT&T, gaining invaluable insight and experience in the early years of the data revolution.  His experience in technology and hospitality merged in his development of Travel Outlook, the world-class hospitality contact center.  More recently, he has branched out with the creation of ExpressRez, the premier contact center for the Bed and Breakfast industry, and with the creation of Annette (formerly “Bella” by Travel Outlook), the first AI-powered voice bot for the hotel industry.

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ARTICLES

Travel Outlook

AI and the Fear of Job Displacement: Why smart hotels embrace both tech and talent

In the hospitality industry, few topics stir as much debate—and anxiety—as artificial intelligence. For some, AI conjures visions of front desks replaced
Travel Outlook

Annette, The Virtual Agent™ vs. the Average Chatbot:

At this juncture, "chatbot" has become common speak with customer service technology — a generic term used to describe just about any digital assistant
Travel Outlook

What 67% of guests say about hotel products or service recommendations

In the race to automate, the hospitality industry has embraced artificial intelligence to solve some of its biggest challenges — staffing shortages
Travel Outlook

What 73% of consumers say about AI and the customer experience

In our recent article, "Cost-Effective AI Solutions for a Complex Market," we explored how AI is helping hospitality professionals navigate challenges