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Are Morch
Digital Transformation Coach & Consultant

About Are Morch:

Are is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world without competing with online travel agencies.

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USA

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ARTICLES

AI toolkit

Essential tools every hotelier needs to take hotel management to the next level with AI

AI won’t remove human interaction completely, but it can provide enough support to streamline the workforce and add value to the customers.
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The evolution of recruitment in hospitality: how AI tools are redefining success metrics

In hospitality, hiring has typically been a drawn-out procedure that relies heavily on in-depth interviews and human intuition. But the use of artificial intelligence (AI) is completely changing how companies...
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digital transformation

How AI and digital transformation can enhance the timeless charm of hotels

By addressing fears, uncertainties, and doubts through education, transparency, and real-world examples, and taking deliberate steps to ensure that AI complements the human element, hotels can leverage AI as a...
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renovations

Hotel remodeling and renovations: 5 tips to transform your hotel into a luxurious haven

By focusing on both the physical and digital aspects of renovation, your hotel can offer not just a stay but a distinct, luxurious experience that stands out in today’s competitive...
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