Anders Johansson
CEO
Demand Calendar

About Anders Johansson:

Anders is the CEO of Demand Calendar – a system with 100+ functions for management and the commercial team to plan, track and optimize all hotel revenue streams. With 30+ years in leading positions in hotels and restaurants, Anders started to apply revenue management in hotels in the late 1980ties and has since been successful in driving revenue in many hotels.

For the past ten years, he has worked as a consultant to create business models, visions, and brands and increase revenue streams for businesses within the hospitality industry. Anders has also, for 18 years, been teaching two 5-week courses in Strategic Revenue Management in the Hospitality Management Program at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

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ARTICLES

commercial analytics

Hotels using commercial analytics grow revenue faster

Following a structured approach, hotels can successfully implement commercial analytics and benefit from data-driven decision-making.
market segmentation

Market segmentation essential for total revenue management

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.
commercial team

A commercial team generates more profits than functions in silos

Hotels must put a lot of work into attracting more guests and selling more to each guest, so every hotel needs a knowledgeable and skilled commercial team with distinct roles...
Hotel focus 2023

The general manager’s top priority list for 2023

General managers that put more effort into the commercial work in the hotel will likely steal market share from the competition. Here are three things that are the top priorities...