Anders Johansson
CEO
Demand Calendar

About Anders Johansson:

Anders is the CEO of Demand Calendar – a system with 100+ functions for management and the commercial team to plan, track and optimize all hotel revenue streams. With 30+ years in leading positions in hotels and restaurants, Anders started to apply revenue management in hotels in the late 1980ties and has since been successful in driving revenue in many hotels.

For the past ten years, he has worked as a consultant to create business models, visions, and brands and increase revenue streams for businesses within the hospitality industry. Anders has also, for 18 years, been teaching two 5-week courses in Strategic Revenue Management in the Hospitality Management Program at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

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ARTICLES

boost package sales

Unleashing profit potential through innovative packages

If a hotel puts more effort into designing packages using the four Ps (Product, Price, Promotion, and Place), the chances are much higher that the package will become a sales...
Exceptional Guest Experiences

Exceptional guest experiences: the secret lies in the details

Hotels can significantly improve the quality of their data, leading to more accurate revenue tracking, better customer service, and more effective decision-making. This might not be a quick fix but...
Hotel CEOs

Hotel CEOs: it’s time to shift focus from top-line to contribution

By shifting the focus to the contribution, which is the revenue minus the cost of customer acquisition cost (CAC), hotel executives can achieve a higher level of profitability and efficiency.
revenue-critical employees

How revenue-critical employees contribute to the hotel’s success

By understanding the roles and responsibilities of each revenue-critical employee in growing revenue, increasing forecasting accuracy, and preventing revenue leaks, hoteliers can foster a collaborative and proactive approach to optimizing...