Anders Johansson
CEO
Demand Calendar

About Anders Johansson:

Anders is the CEO of Demand Calendar – a system with 100+ functions for management and the commercial team to plan, track and optimize all hotel revenue streams. With 30+ years in leading positions in hotels and restaurants, Anders started to apply revenue management in hotels in the late 1980ties and has since been successful in driving revenue in many hotels.

For the past ten years, he has worked as a consultant to create business models, visions, and brands and increase revenue streams for businesses within the hospitality industry. Anders has also, for 18 years, been teaching two 5-week courses in Strategic Revenue Management in the Hospitality Management Program at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

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ARTICLES

Hotel CEOs

Hotel CEOs: it’s time to shift focus from top-line to contribution

By shifting the focus to the contribution, which is the revenue minus the cost of customer acquisition cost (CAC), hotel executives can achieve a higher level of profitability and efficiency.
revenue-critical employees

How revenue-critical employees contribute to the hotel’s success

By understanding the roles and responsibilities of each revenue-critical employee in growing revenue, increasing forecasting accuracy, and preventing revenue leaks, hoteliers can foster a collaborative and proactive approach to optimizing...
salespeople

How to make salespeople in hotels more productive

The general manager must remove three significant obstacles that make it difficult for hotel salespeople to sell.
forecasting

Why should hotel general managers care about forecasting?

Here is a comprehensive list of benefits for many different roles in a hotel, including a few action points for each role.