Dr Matthias Fuchs
Assistant Professor of Marketing and Director of the Customer Experience Management Institute
EHL Hospitality Business School

About Dr Matthias Fuchs:

Assistant Professor of Marketing and Director of the Customer Experience Management Institute.

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EHL Hospitality Business School

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ARTICLES

luxury brands expand

Luxury brands expand into new hospitality sectors beyond cafés and spas

The frontiers of how luxury can be experienced are being widened resulting in greater market presence and richer multisensorial experiences.
Hotel customer feedback collection

Customer feedback on hospitality experiences: 5 best practices

The findings of a recent research project reveals the questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.