Extended Stay America today announced the successful conclusion of its annual owners conference, held in Dallas, Texas, where the company brought together its franchise owners under the theme “Aligned and Activated.”
Since introducing its franchise program in 2018, Extended Stay America has more than doubled its franchised hotel count, a milestone that reflects the brand’s staying power with hospitality investors drawn to an established, industry-leading, mid-priced extended stay platform.
“This conference is an important week on our calendar. It’s where we connect on what matters most to our franchise owners and leave energized about where we’re headed next,” said Greg Juceam, President and Chief Executive Officer, Extended Stay America. “The theme, ‘Aligned and Activated’ reflects something we believe deeply, that our growth is only as strong as the collaboration we have with our franchise community.”
As an extended stay industry pioneer, Extended Stay America showed owners how its leadership translates into strong performance and how the extended stay focused resources it provides its franchisees sets its brands apart from the competition.
This year’s agenda featured:
- A presentation from Cindy Estis Green of Kalibri Labs, breaking down the latest hospitality and extended stay performance data
- A peer panel featuring fellow franchise owners sharing practical lessons and actionable strategies
- A discussion with industry experts covering key operational topics affecting extended stay properties
- Breakout sessions connecting owners directly with leaders in sales, marketing, franchise services and training
A highlight of the conference was the recognition of franchise hotels that stood out over the past year for how they operate their hotels, treat guests and manage development projects.
- Best New Development & Ramp Up: Extended Stay America Premier Suites Bradenton owned by Sandpiper Bradenton LLC
- Best New Conversion: Extended Stay America Suites Houston – Galleria owned by SAI RAM Galleria LLC
- Best New Renovation: Extended Stay America Suites Cleveland-Beachwood-Orange Place-South owned by 3280 Orange Pl LLC
- Overall Guest Experience Achievement: Extended Stay America Premier Suites San Antonio – Schertz owned by ES Schertz LLC
- Most Improved Hotel: Extended Stay America Suites Buffalo – Airport owned by 901 Dick Road Hotel LLC
- Care Ambassador Award: TGC Hospitality Management
