As luxury travellers increasingly seek privacy, flexibility and space without sacrificing service or setting, the ‘villa-cation’ has emerged as one of the most compelling trends in high-end travel. At the five-star Maslina Resort on Hvar Island, Croatia, its three spacious villas range in size from four to five bedrooms and make for the perfect escape for discerning guests who want to travel together but seek seclusion and set their own pace. As demand for self-contained luxury accommodation continues to surge, the ‘villa-cation’ has emerged as one of the most compelling trends in luxury travel, underlining the growth for spacious, private and flexible stays.
Set on the edge of the shimmering Maslinica Bay, where the Adriatic meets a landscape of olive trees, fragrant gardens and stone terraces, Maslina Resort has three exquisite private villas – two four-bedroom residences and one five-bedroom villa – to add a new dimension to Croatia’s first ‘mindful luxury’ property. Designed for families, multi-generational groups and friends travelling together, the villas answer a growing demand for getaways that combine the intimacy of a private home with the service and amenities of a five-star resort.
In Croatia’s Adriatic coast region alone, 9.6 million guest nights were booked online in the second quarter of 2025, further demonstrating the strength of demand for holiday accommodation in the region. That demand is also reflected in the wider luxury market, where villas and luxury properties accounted for around 49 per cent of the global luxury vacation rental market in 2024, with the sector valued at $ 26.5 billion and forecast to continue growing strongly, according to Global Market Insights.
Maslina Resort’s appeal is special. For many travellers, a villa offers the best of both worlds with room to gather and room to retreat. In the shoulder season, when September and October still deliver warm, sun-drenched days and the Adriatic remains invitingly warm, the ‘villa-cation’ becomes particularly attractive. After children have returned to school, guests can enjoy lingering lunches on the terrace, early morning sea swims, boat excursions and long, golden afternoons by the pool, all without the intensity of peak-summer crowds.
For silver travellers, the villas offer a particularly appealing combination of privacy, ease of access and effortless service. Guests can enjoy a single self-contained residence with the reassurance of private butler service, dining and sommelier support, should they wish to call on it. For some, this is about convenience. For others, it is about preserving a sense of independence while still enjoying the benefits of a full-service luxury resort.
Equally, the villas present a compelling value proposition for groups of friends or for couples travelling together. In many cases, a luxury villa can provide significantly better value than booking multiple hotel rooms, while also allowing for shared living and entertaining spaces that make the experience more sociable and relaxed. Whether the group is celebrating a milestone birthday, planning a wellness escape or simply looking to travel together with greater privacy, the villa option makes the economics of luxury feel more compelling.
Those staying in the private residences can enjoy the peace of complete seclusion while still having access to the full breadth of Maslina’s five-star services and facilities. The ‘villa-cation’ answers that brief beautifully because it allows families to gather, friends to reconnect and couples to travel in style, all while enjoying privacy, versatility and a sense of place.
As demand for villa stays continues to rise, Maslina Resort stands at the forefront of a travel trend both timely and timeless. On Hvar Island, where the sea is luminous, the air scented with pine and lavender, and the pace of life naturally slows, the ‘villa-cation’ becomes something more than a holiday format. It becomes a way to stay together.
