Nocturne Luxury Villas today announced the acquisition of Jayne’s Luxury Rentals, Canada’s premier luxury vacation rental company. The addition marks Nocturne Luxury Villas eighth luxury brand, seventh destination and first in Canada, further advancing the company’s vision of building the leading collection of destination-based luxury hospitality brands.
Nocturne Luxury Villas is building a collection of exceptional local brands each with its own history, identity, and deep connection to its destination. Every company within the Nocturne Collection retains the authenticity, rich local expertise and unparalleled relationships that homeowners and guests already trust while benefiting from industry leading resources of the broader collection.
Jayne’s Luxury Rentals joins the Nocturne Collection alongside Exceptional Stays (Telluride, CO), WIMCO St. Barth Properties, Cabo Villas, Exclusive 30A (Florida’s Emerald Coast), Paradise Retreats (Santa Barbara, CA), and Grand Cayman Villas & Condos. Together, the collection now represents nearly 1,400 exceptional villas and residences across North America and the Caribbean.
“When we founded Nocturne Luxury Villas, our ambition wasn’t simply to build a larger vacation rental company,” said Scott Wiseman, Chief Executive Officer of Nocturne Luxury Villas. “We set out to build the most trusted collection of destination-based luxury hospitality brands. Every company that joins Nocturne Luxury Villas keeps the local identity, relationships, and expertise that made it successful while benefiting from the resources, innovation and scale of a world-class hospitality company. That balance, preserving what makes each destination special while making every brand stronger, is what defines the Nocturne Luxury Villas Collection. Jayne’s embodies everything Nocturne looks for in a partner: an iconic destination, an outstanding reputation, deep homeowner relationships, and an unwavering commitment to personalized hospitality.”
Wiseman continues, “Together, we’re creating new opportunities for homeowners, guests and employees while preserving everything that has made Jayne’s one of Canada’s most respected luxury brands.”
Headquartered in Ontario’s renowned Muskoka region, approximately two hours north of Toronto, Jayne’s Luxury Rentals manages more than 300 exceptional properties, including lakefront estates, chalets, and private residences. Catering to high-net-worth and ultra-high-net-worth travelers, the company is known for highly personalized service, offering bespoke concierge experiences including private chefs, wellness programming and customized itineraries.
For travelers and travel advisors, that means the confidence of booking with a trusted luxury hospitality company while still experiencing the authenticity and local expertise that only destination specialists can provide. For homeowners, it means access to the scale, innovation, and resources of a larger organization without sacrificing the relationships and local knowledge that have made their brand successful.
“Jayne’s has always been built on trust, service, and a genuine passion for creating unforgettable Muskoka experiences. When I began exploring a partnership, I wasn’t looking for the largest company, I was looking for the right one,” says Jayne McCaw, founder of Jayne’s Luxury Rentals. “Nocturne Luxury Villas people-first approach, commitment to exceptional hospitality, and respect for the brands they bring into their portfolio stood out immediately. I’m excited to continue leading Jayne’s and collaborating with the talented team across Nocturne as we create new opportunities for our homeowners, guests, and employees while preserving everything that makes Jayne’s special.”
