Radisson RED, the bold and design-forward brand from Radisson Hotel Group, is inviting travelers to experience destinations through rhythm and creativity with its new global initiative: City Beats. This music-driven concept connects travelers to the soul of each city through sound, storytelling and immersive cultural experiences across Radisson RED hotels worldwide.
In a world of constant motion and digital noise, today’s travelers are seeking experiences that go beyond sightseeing and are moments that capture the spirit of a destination.They want to feel the soul of a destination. Music, a universal language that transcends borders, is at the heart of Radisson RED’s City Beats program. Featuring live performances, local artist collaborations, curated DJ sets and immersive sound experiences, City Beats invites guests to tune into the rhythm of each city and connect with its identity.
Rooted in RED’s promise to “be yourself and expect the unexpected”, City Beats celebrates the musical and cultural energy of each destination through authentic, creative encounters that resonate long after check-out. From live performances, local artist collaborations and curated DJ sets, the concept amplifies each city’s unique vibe and gives guests new ways to tune into local culture. Combined with RED’s vibrant design, tech-forward amenities, and social spaces, every stay becomes a stage for self-expression.
Three ways to tune In
Radisson RED City Beats comes to life through three creative routes:
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Sounds of the City:
Each RED property captures the essence of its destination by remixing urban soundscapes into original compositions. Think street chatter, iconic landmarks, and local rhythms reimagined as music.
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Live From @City:
Rooftop sessions, DJ residencies, and influencer-led events turn RED hotels into the city’s hottest stage for music lovers and creators.
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Music Itineraries:
Guests can explore curated routes featuring iconic venues, underground beats, and creative hotspots, co-created with local musicians.
City Beats in action
From Europe to Africa, Radisson RED hotels are turning up the volume on local culture. Here’s how City Beats is making waves across the globe:
Radisson RED Liverpool and Radisson RED Galway | The Sound of the Streets, Remixed with Ain TheMachine
At Radisson RED Liverpool, the city’s legendary soundtrack gets a bold remix. Partnering with electro-acoustic innovator Ain TheMachine, the hotel transforms Liverpool’s urban soundscape, from dockside sculptures to postbox melodies, into beats that capture the city’s pulse.
Liverpool isn’t only about sightseeing, but about sight-hearing. Every beat tells a story, pulling guests deeper into the Mersey vibe through original compositions, on-property audio moments, artist-led video content, and curated playlists.
At Radisson RED Galway, the city’s rhythm is everywhere; in pub banter, crashing waves, and the chatter of harbor gulls. Ain TheMachine samples these sounds, turning lobby keys and ocean spray into a living track. Sounds of the City: Galway is a journey where melody meets moment, and every step keeps guests in sync with the city’s free-spirited groove.
In a destination rich with Irish charm and RED’s bold design, everyday objects become instruments hiding in plain sight. From lobby echoes to Atlantic whispers, Ain TheMachine creates a soundtrack where the beat is the guide.
Radisson RED Cape Town V&A Waterfront | Rooftop Rhythm & Sunrise Soundscapes
From loud waves and marimba echoes to passing taxis and quiet morning brews, Radisson RED Cape Town V&A Waterfront, reveals itself in sound. Partnering with content creator Chris Glaze, City Beats captures Cape Town’s vibrant rhythm, from sunrise whispers to the iconic rooftop sets that define RED. Influencer stays, social-first content, and live DJ residencies transform the hotel into a canvas for the city’s creative energy.
Radisson RED Tbilisi | Soundscape Storytelling with Local Creatives
Radisson RED Tbilisi dives deep into Georgia’s cultural soundtrack through a collaboration with local creatives. The result: a multi-layered soundscape blending street markets, metro melodies, contemporary galleries, and underground beats into a modern portrait of Tbilisi.
Guests can explore audio-led journeys, immersive on-property installations, and digital stories crafted with local artists, bringing the city’s evolving identity to life through sound.
Radisson RED Glasgow | Music Itineraries, Skyline Energy & DJ-Led Culture
At Radisson RED Glasgow, music is everywhere; from crowd-favorite Boogie Brunches and live DJ nights to the electric energy of the RED Sky Bar. The hotel has hosted some of Scotland’s most iconic talents, including Franz Ferdinand, Tom Walker, Callum Beattie, and Marti Pellow of Wet Wet Wet.
City Beats introduces bespoke music itineraries that guide guests from skyline cocktails to indie venues, riverside strolls, and local creative hotspots. With ongoing DJ-led content and a year-round event line-up, Glasgow’s rhythm becomes part of every stay.
Cristina Serra, Global Senior Vice President, Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group said: “City Beats is our love letter to the cities we call home. At Radisson RED, culture and creativity are in our DNA, and City Beats turns our spaces into playgrounds for both travelers and locals. Through live performances, local collaborations and immersive storytelling, we’re creating experiences that let everyone tune into the city’s heartbeat. Every city has a rhythm, and City Beats brings that rhythm to life.”
