The ITB China Conference runs parallel to ITB China, taking place from 16 to 18 May in Shanghai, and will form a key element of the B2B show focusing on Chinese outbound tourism. Co-hosted by TravelDaily, the recognised travel think tank will invite business leaders and experts both from China and abroad to share their expertise and ideas on market hotspots in the industry. Full details of the conference program are now available at:Êwww.itb-china.com/conference/conference-program/.The morning sessions of ITB China Conference will kick off with opening keynotes byÊMr. James Jianzhang Liang, Co-founder & Executive Chairman of the Board at Ctrip; Mr. Eduardo Santander, Executive Director of European Travel Commission will talk about theÒEU-China Tourism Year: A Year of OpportunitiesÓ; Mr. Leo Liu, President, Greater China, Wyndham Hotel Group gives a talk onÊÒThe Invariable Innovation and CrossoverÓ;Ê Ms. Yiyi Jiang, Head of International Tourism Research, China Tourism Academy discusses theÊÒTrend of China Outbound Tourism MarketÓÊ and Mr. Paavo Virkkunen, Head of Visit Finland and Executive Vice President of Finpro Ltd. will speak aboutÊÒSustainability and Responsibility, Fundamentals in Travel Industry DevelopmentÓ.
The afternoon sessions of 16 May 2018 are dedicated to ÔDestination’ and ÔCustomised Travel’.ÊÊModerated by Mr. Philip C. Wolf, Founder, Phocuswright Inc., the ÒDestinationÓ session will feature a panel discussion onÊÒEU-China Tourism YearÓÊ(ECTY). Panelists from major European destinations will explore how to upgrade the attractivity of Europe as a whole to Chinese tourists.ÊMr. Fan Zhang, CEO, Mioji; Mr. Steven Shu, CMO, Meituan Dianping; Mr. Shihong Chen, Tourism Industry Director, Tencent Online Media Group, Tencent and other guests will further probe into the topic of destination marketing.Ê
Mr. Joseph Wang, Chief Commercial Officer, TravelDaily China, will moderate a panel discussion onÊÒConnecting Destinations with Chinese MillennialsÓ. Ms. Jenna Qian, CEO of Destination Marketing, Ctrip as well as panelists from Merlin Entertainments, the Ministry of Tourism of Brazil, Turismo de Portugal and the Israel Government Tourism Office will look at marketing strategies targeting at Chinese millennials.Ê
For the first time ITB China Conference will feature a dedicated session onÊCustomised Travel, which has become an important fast-growing market. Ms.ÊIris Cai, Co-Founder, UniqueWay will talk about“The Implementation of AI and Big Data in CustomisedÊTravel”and Executives from Abercrombie Kent as well as Lushu, will present interesting keynote speeches onÊÒHow to design customisedÊtravel productsÓ. Afterwards ITB China and Qyer will launch the award ceremony of ÒIt’s My World Travel Awards 2018Ó.
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Trade visitors can register for ITB China 2018 atÊreg.itb-china.com.
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You can obtain yourÊaccreditationÊfor ITB China at
reg.itb-china.com/portal/?lng=enÊnow.
reg.itb-china.com/portal/?lng=enÊnow.
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About ITB Berlin and ITB Asia
First launched 51 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last ten years Messe Berlin has successfully organized ITB Asia in Singapore. Boasting 940 exhibitors from 113 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show. As the second show in Asia, ITB China will take place in Shanghai, one of the leading industrial cities in the People’s Republic of China, and with a population of around 23 million one of world’s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.
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About ITB China and the ITB China Conference
ITB China 2018 will take place from Wednesday to Friday, 16 to 18 May, at the Shanghai World Expo Exhibition and Convention Centre in Hall 1.ÊITB China is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry.ÊThe ITB China Conference will take place parallel with the show and is co-organised by the leading conference organiser TravelDaily (www.traveldaily.cn).
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More details are available atÊwww.itb-china.com
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You can find press releases on the internetÊin the Press section atÊwww.itb-china.com.
