The Belfry Hotel & Resort, in the heart of Royal Sutton Coldfield, has appointed Katie Niland as Commercial Director. Testament to her proven ability to inspire excellence and drive growth, the promotion will see Katie lead the award-winning resort through the next exciting phase of its £80million expansion project.
With a background in hospitality spanning more than three decades, and 10 years of experience as Sales Director at The Belfry behind her, Katie’s vast leadership expertise make her ideally placed to take on the Commercial Director role. Elevating the resort’s commercial success, she will unite the sales, revenue, resort desk, and marketing teams under one cohesive, purposeful and inspiring strategy.
A remarkable ambassador and role model for female equality, as well as an unwavering champion of the industry, Katie was awarded a place on the Boutique Hotelier Power List in 2022 in recognition of her contribution to the industry. She is a member of multiple associations, including mia and beam, and frequently speaks on panels and at events, as well as facilitating The Belfry’s use as a host venue for such gatherings.
