Al Baleed Resort Salalah by Anantara has appointed Nawfal Abdullah Saleh Mbamba as director of marketing and communications.
Mbamba returns to the Anantara resort where he started his journey as management trainee in 2017. He quickly progressed earning regular promotions to reach the office of director in under seven years.
In his new role, Mbamba will be responsible for creating, driving, and overseeing all communication strategies to promote and position Al Baleed Resort Salalah by Anantara as a leading property within the global luxury hospitality market. He will lead a team to strengthen successful relationships and a strong brand image while driving awareness of the resort in every market.
After graduating with a Bachelor of Business degree in Tourism Management from Swinburne University of Technology in Melbourne, Australia, Mbamba joined the Anantara family in Oman.
After just one year, he was appointed marketing executive before becoming assistant marketing & communications manager in November 2019.
In May 2021, Mbamba relocated to the UAE where he took a role as multi-property marketing & communications manager for Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort. Here, he was instrumental in crafting and implementing content strategies which boosted the reach, reputation, and revenue of the resorts, and the wider Anantara brand.
Between December 2023 and January 2024, Mbamba was recruited to a month-long task force as acting head of marketing & communications for Banana Island Doha Resort by Anantara in Qatar. There, he oversaw social media management, content creation, influencer hosting and setting brand standards.
