Typically, wholesale distribution channels have led to headaches for hoteliers, earning a reputation of creating challenges. However, the market is rapidly growing and there are a number of distribution channels and third-party sites that are grabbing the attention of guests. Because of this, wholesalers continue to develop and transform.
Hoteliers need to rethink relationships with wholesalers
Senior management and owners need to start understanding what the future of distribution looks like – and how some of the old-school tactics still in play are hurting revenue management.
