Global News

JW Marriott and Flamingo Estate debut a global brand partnership to guide travelers on a sensorial journey rooted in well-being

Scent. Sound. Taste. Three of the most powerful senses are at the core of the new global brand partnership by JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness.

JW Marriott
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Research by psychologists Mathew A. Killingsworth and Daniel T. Gilbert of Harvard University have shown that people spend 46.9 per cent of their waking hours thinking about something other than what they are doing. So, we need to be present. Imagine if we and our teams were able to increase our attention by just 5 per cent.

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