As Netflix’s “Tidying Up With Marie Kondo,” star suggests, say arigato (thank you) to your old content as your discard it and optimize your site to meet best practices and quality standards in 2019.
Segmentation throughout the guest journey
Here are insights on how to perfect segmentation on your website even before the guest books.
How to develop a content marketing strategy for your hotel
You must be able to be provide quality content that is informative and compelling to inspire guests to book at your hotel instead of the hotel down the street.
How your hotel blog can positively affect direct bookings
Blogging is more than just coming up with an article about a current event – there are steps that can be taken to ensure that your blog is effective.
