Digital marketing content is how you present your hotel to the vast majority of the public, so it’s important to understand that your website is a major driver in creating perceptions and influencing people’s decision to book with you—or not.
Five content editing tips to improve your hotel’s website
Editing is an essential way to make sure your hotel’s written content does its job as well as it possibly can. Here are five tips to ensure your copy nudges potential guests to the point of purchase.
How meta-search marketing can benefit your bookings
Adding a meta-search strategy to your hotel digital marketing mix can help you take advantage of these new tools to funnel traffic away from OTAs and cut out the middleman.
Five reasons why your online booking numbers are low
If you’re doing everything right when it comes to marketing your hotel, but you’re still not seeing an increase in your bookings, then you are most likely making one of these common hotel website mistakes.
Sheraton reveals new visual identity with redesigned website
The first phase of a larger brand repositioning, the revamped website features an enhanced user journey, high-end design, artful photography, and a modern color palette.
Motel 6 reports jump in conversion rates with new digital platform
Ongoing functionality enhancements to the new responsive site have driven the economy chain’s conversion rates up 19% on desktop and 21% on mobile.
Website, GDS and OTA: the right mix in distribution channel investments
Hotels need to understand and appropriately invest in all three online distribution channels to retain guests, improve hotel positioning, and gain a competitive advantage.
How your hotel website can compete with OTA’s
By Nigel J. Rodgers: Your website is the digital front door to your hotel. If you can’t wow a guest online then they will assume that your hotel has nothing exciting to offer. (And yes, to encourage direct bookings, your front desk phone number or a reservation widget should be visible on every page!)
How vanity websites can benefit hotels without SEO punishment
By Marco Braggio: Use your vanity website to create and share engaging content and you won’t be penalized by Google’s latest update.
Why your hotel website should offer more than one language
By Alina Cincan: In a world of global travellers, here are four reasons why smart hotels are offering their webpages in multiple languages.
