VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who continue to secure new international business events in Britain.
VisitBritain kicks off football tourism campaign in lead-up to FIFA Women’s World Cup 2023
The FIFA Women’s World Cup Australia & New Zealand 2023 is fast approaching and VisitBritain is harnessing the opportunity to promote Britain as the home of football, kicking off a new campaign in Australia.
VisitBritain partners with The National Lottery in campaign to boost domestic tourism
VisitBritain and The National Lottery have teamed up to launch a new promotion to encourage Brits to visit an attraction this summer, offering £25 toward trips to hundreds of top attractions across the UK.
VisitBritain/VisitEngland activity boosts economy by £673 million
Visitors spent an additional £673 million across Britain as a result of activity by national tourism agency VisitBritain/VisitEngland, the latest figures show. The agency reported the figures, which cover its activity from April 2021 to June 2022, as it was set to bring industry leaders together at its annual review event on 22 March, highlighting its plans to support the industry and grow the visitor economy.
VisitBritain launches ‘See Things Differently,’ driving bookings to Britain
National tourism agency VisitBritain has this week started rolling out its new multi-million-pound international campaign for 2023 to drive tourism to Britain.
VisitBritain set to host more than 120 international travel trade
VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain.
VisitBritain’s Destination Britain North America event returns to support industry recovery and drive visits
More than 60 travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from North America as VisitBritain’s Destination Britain North America trade event returns.
VisitBritain launches new fund for DMCs and ITOs
VisitBritain has forecast a slow recovery for inbound tourism with visitor spending of £6.9 billion in 2021, less than a quarter of the £28.4 billion in 2019.
Paul Black named Head of Business Events at VisitBritain
Paul is an experienced destination sales and marketing professional having worked with leading tourism organisations and convention bureaus from all over the world.
New survey shows scale of impact on attractions from COVID-19
VisitEngland’s Annual Visitor Attractions Survey for 2020 shows severe impact on visitor attractions with a 65% drop in visitors overall compared to 2019 and a 55% decline in revenue.
