Visitors spent an additional £673 million across Britain as a result of activity by national tourism agency VisitBritain/VisitEngland, the latest figures show. The agency reported the figures, which cover its activity from April 2021 to June 2022, as it was set to bring industry leaders together at its annual review event on 22 March, highlighting its plans to support the industry and grow the visitor economy.
VisitBritain launches ‘See Things Differently,’ driving bookings to Britain
National tourism agency VisitBritain has this week started rolling out its new multi-million-pound international campaign for 2023 to drive tourism to Britain.
VisitBritain set to host more than 120 international travel trade
VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain.
VisitBritain’s Destination Britain North America event returns to support industry recovery and drive visits
More than 60 travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from North America as VisitBritain’s Destination Britain North America trade event returns.
VisitBritain launches new fund for DMCs and ITOs
VisitBritain has forecast a slow recovery for inbound tourism with visitor spending of £6.9 billion in 2021, less than a quarter of the £28.4 billion in 2019.
Paul Black named Head of Business Events at VisitBritain
Paul is an experienced destination sales and marketing professional having worked with leading tourism organisations and convention bureaus from all over the world.
New survey shows scale of impact on attractions from COVID-19
VisitEngland’s Annual Visitor Attractions Survey for 2020 shows severe impact on visitor attractions with a 65% drop in visitors overall compared to 2019 and a 55% decline in revenue.
UK-wide campaign to boost domestic breaks
VisitEngland in partnership with the tourism organisations of London, Northern Ireland, Scotland, and Wales are stepping up its UK-wide ‘Escape the Everyday’ campaign to drive domestic day trips and overnight breaks as the summer holidays begin.
UK announces Tourism Recovery Plan
The plan sets out a clear policy direction for the future and outlines the ambitions for domestic and international tourism.
VisitBritain sets out priorities to support tourism recover and rebuild
VisitBritain sets out its priorities to support the sector to recover and rebuild.