Mews, the operating system for hospitality, today announced it has raised $300 million in a Series D funding round led by EQT Growth, with new investors
The art and science of hotel brand valuation
The importance of not just the brand, but also patents and trademarks, technology and intellectual property as well as human capital is now being ascribed value, which in many cases, has caused a measurable shift in the market value of hotels when compared to their book value.
